Price comparison sites are they are rip off?

Price comparison sites are a great way to see how you can get the best deal for your money. However are you aware that most price comparison sites get paid buy the retailers that they recommend to promote their stores?

Most people don't and it's not always the best way to look for certain products as they can be completely biased towards one company or another (or in some cases claim to be, for example an insurance comparison site, and actually be OWNED by on specific company).

One site that can be recommended however, is ShopWiki. This site is immensely popular highly regarded both in the US and UK. They are now coming to the Netherlands, builing on their success in France and Germany. They don't charge retailers to register with them so you KNOW you are getting good information that is in no way biased.